Full-stack Marketing Gal, Growth Leader & Creative Strategist
Leveraging 20 years of progressive marketing expertise to align revenue architecture with efficient customer acquisition at scale across paid media, PPC & customer lifecycle programs.
Problems I Solve:
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Architecting Brand & Product Launches
Popsmith launched from $0 to $1.2M+ in 90 days.
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Optimizing Meta Conversion Rates
FEED Projects added $12M+ in annual recurring revenue.
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Designing Memorable Influencer Marketing
popchips added 20,000 new followers in 30 days (+200%).
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Delivering Profitable Customer Acquisition
Beauty Dust scaled +73% new-new customer acquisition on Amazon.
Solutions I Offer:
Strategic Support
Strategic support across the customer journey to align customer acquisition, revenue architecture & marketing efficiency. For brands seeking plug-and-play solutions.
Operational Support
End-to-end operational support across full-stack marketing needs, from CRO and A/B testing to forecasting and budget allocation. For brands seeking on-demand marketing results.
Advisory Support
High-impact Advisory Support dedicated to your commercial success and real-time needs. For brands seeking flexible and cost-effective support.
Full-time Support
Embedded marketing leadership. For brands building something deeply meaningful and elevating the standard of behavioral, physical, and mental health care.
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"This is the first time I've seen a ROAS over 4x in a very long time. You crushed it with our strategy - a laser-guided bullseye."
- Steve D, Founder & CEO
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"Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."
- Steven G, SVP of Growth
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“Hallie doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”
- Michael C, Brand Director @ popchips
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"I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."
-Hannah W., Marketing Manager
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"The marketing equivalent of Advil to a headache."
-Pia S., Author, Speaker & Entrepreneur
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"Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."
-Nicki K, Co-Founder & CCO
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"[We] have a clear vision, and not just anyone can bring it to life. If you nailed it on your first outing like that, we can only imagine what the future holds."
- Meghan Fabulous, Founder & fashion
Your New Partner in Problem-Solving
Hi, I’m Hallie: Fractional CMO & full-stack Growth Marketing Strategist with 20+ years in the trenches.
After decades building brands agency-side, I grew frustrated by the high-cost commoditization of digital marketing services.
I hated seeing clients struggle to find cost-effective marketing support, so I decided to remove the middle-man—literally.
My Expertise
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GROWTH MARKETING
Architect proven, plug-and-play frameworks that create sustainable growth & execute them flawlessly.
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CREATIVE STRATEGY
Disarm them with humor, engage their emotions, intellect, and curiosity through distinctive brand design.
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PERFORMANCE MARKETING
Get lower CAC & more marketing ROI through ad design, campaign optimization, iterative A/B testing, audience targeting and more.
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BRAND MARKETING
Empowering distinctive, multi-dimensional brand design that builds awareness and trust in tandem.
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CONVERSION RATE OPTIMIZATION
Grow engagement, acquisition & marketing efficiency at every customer journey touchpoint.
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RETENTION MARKETING
Scale CLTV & repeat customers with list-building strategies, personalized marketing automation, and segmented e-mail/SMS campaigns.
Client Success Stories:
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The 7-Figure CPG Launch: $1.2M+ in 90 days
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Driving $2M+ in Monthly Recurring Revenue
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Going Viral for Social Good (+200% followers)
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Scaling +327% Annual Recurring Revenue