Helping Women in E-commerce Take the Guesswork Out of Growth

Working 1:1 with female founders to align revenue architecture with acquisition, performance, retention and digital infrastructure.

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Services

  • 📈

    GROWTH MARKETING

    Architect proven, plug-and-play frameworks that create sustainable growth & execute them flawlessly.

  • 🧠

    CREATIVE STRATEGY

    Disarm them with humor, engage their emotions, intellect, and curiosity through distinctive brand design.

  • 📊

    PERFORMANCE MARKETING

    Get lower CAC & more marketing ROI through ad design, campaign optimization, iterative A/B testing, audience targeting and more.

  • 📢

    BRAND MARKETING

    Empowering distinctive, multi-dimensional brand design that builds awareness and trust in tandem.

  • 🛒

    CONVERSION RATE OPTIMIZATION

    Grow engagement, acquisition & marketing efficiency at every customer journey touchpoint.

  • 💌

    RETENTION MARKETING

    Scale CLTV & repeat customers with list-building strategies, personalized marketing automation, and segmented e-mail/SMS campaigns.

Marketing Operator & Your New Partner in Problem-Solving

Hi, I’m Hallie: Fractional CMO & full-stack Growth Marketing Strategist with 20+ years in the modern marketing trenches.

After decades building brands agency-side, I grew frustrated by the high-cost commoditization of digital marketing services.

I hated seeing clients struggle to find cost-effective marketing support, so I decided to create a solution.

My Story →

Problems I Solve:

  • Architecting Brand & Product Launches

    Popsmith launched from $0 to $1.2M+ in 90 days.

    Read More →

  • Optimizing Meta Conversion Rates

    FEED Projects added $12M+ in annual recurring revenue.

    Read More →

  • influencer marketing campaign social good

    Designing Memorable Influencer Marketing

    popchips added 20,000 new followers in 30 days (+200%).

    Read More →

  • Delivering Profitable Customer Acquisition

    Beauty Dust scaled +73% new-new customer acquisition on Amazon.

    Read More →

Solutions I Offer:

Strategic Support

Strategic support across the customer journey to align customer acquisition, revenue architecture & marketing efficiency. For brands seeking how-to solutions from pre-launch - scale.

Operational Support

Hands-on operational support across your full-stack marketing needs, from channel optimization and campaign creation to iterative testing and more. For brands that want on-demand marketing results.

Advisory Support

High-impact Advisory Support dedicated to your commercial success and real-time needs. For brands seeking flexible and cost-effective support.

Book a Call to Learn More

  • "This is the first time I've seen a ROAS over 4x in a very long time. You crushed it with our strategy - a laser-guided bullseye."

    - Steve D, Founder & CEO

  • Steve Geick LinkedIn

    "Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."

    -Nicki K, Co-Founder & CCO

  • "[We] have a clear vision, and not just anyone can bring it to life. If you nailed it on your first outing like that, we can only imagine what the future holds."

    - Meghan Fabulous, Founder & fashion

Results Without a Retainer

You’re 1:1

Focused

Personalized

Project-based

Empathy-led

Needs-based pricing

You’re 1:Many

Fragmented

Templated

Retainer-based

Bureaucracy-led

Commoditized pricing

Agency Approach

My Approach

Client Success Stories:

Frequently Asked Questions

  • Hallie Wilson offers integrated growth marketing support (brand, performance, retention, content & creator marketing) through a trio of highly effective partnership structures:

    • Rapid Growth Projects

    • Rapid Growth Sprints

    • Rapid Growth Mentorship.

  • A Rapid Growth Project is a one-week strategic partnership that produces a plug-and-play growth marketing toolkit custom to your goals, needs and nuances.

  • Your Rapid Growth Project is $595, a one-time investment that is credited toward optional implementation services that will be included in your Toolkit.

  • Plan to spend about 10 minutes answering a few onboarding questions that I'll e-mail you once you book your project. From there, no. You bring the context and the chaos; I bring the data lens, creative clarity, and two decades of expertise.

  • Yes! Both high-level and hands-on.

    Hands-on: We operationalize your Growth Toolkit through intensive-style project sprints.

    High-level: I provide marketing mentorship to aid your continued growth & success.

  • You can e-mail me: hello(at)halliewilson(dot)com