In the midst of a saturated snack market and a larger cultural reckoning, Popchips sought real connection rather than performative marketing. Instead of defaulting to generic brand messaging, the team developed and launched Pop It Forward—an initiative centered around authentic, values-based storytelling and active community giving.

The campaign tapped creators with genuine, lived experiences, allowing them to share unfiltered stories that resonated emotionally and drove action.

By prioritizing empathy and relevance, we curated partnerships that reflected modern consumers’ values, resulting in influencer content that felt collaborative rather than transactional. This approach ensured the campaign remained both heartfelt and measurable.

Within 30 days, popchips saw +200% organic audience growth, +900% platform reach, and 750% more brand engagement.