About Hallie
Empowering women-centric brands through highly effective, efficient, incremental marketing solutions.
An Introduction
I’m Hallie Wilson. I partner with female founders & women-centric brands to simplify Rapid Growth, blending the art of empathetic storytelling & the science of performance marketing.
At the core, I deliver high-efficiency growth, profitable margin expansion & customer LTV.
My clients include GLCO, VISA, Rinna Beauty, popchips, Popsmith, Papinelle, Courvoisier, Knob Creek, Norton, Beauty Dust and more.
Hello,
150+
brand partnerships
20+
years in the trenches
$50M+
avg. client ROI
in incremental growth
+146%
I’ve Helped:
Double social followers in 30 days with empathy‑centric influencer marketing.
Deliver $2M+ in MRR in 48 hours with thoughtful brand repositioning.
Launch CPG brands from $0 to seven figures in 90 days.
Drive +73% new customer acquisition while decreasing costs.
Mission
My mission to empower women’s economic growth by democratizing access to integrated growth marketing.
I’ve always felt called to democratize digital marketing—to ensure clients were hitting their growth goals and to solve the problems that were in front of me (even the ones considered "out of scope.")
Over 20+ years, I grew deeply frustrated by the commoditization of growth marketing.
I was tired of seeing female founders struggle to find personalized, reliable, needs-specific marketing support.
Vision
I envision a world where empathy-centric marketing is the gold standard.
A world where community is cultivated, not commoditized; where creativity carries more weight than corporate bureaucracy; and where mission dictates more success than monthly ad spend.
Beliefs
And I believe women are the truest economic growth engine of our time.
Women control or influence 80% of global consumer spending worldwide.
Female-led start-ups perform 63% better than all-male founding teams, generating 35% higher ROI.
And yet, women-led teams receive less than 3% of all venture capital funding.
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“Hallie doubled our socials through consumer empathy. ... Not to mention she makes incredible omni-channel content."
- Michael C, Brand Director @ popchips
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"We are so impressed with our experience so far. Thank you to our Skipper Hallie for excellent leadership and a steady hand at the helm."
- Steve D, Co-founder & CEO
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![Steve Geick LinkedIn]()
"Her creativity flat out moves the needle for brands."
- Steven G, SVP of Growth
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"I am so grateful for Hallie's insights ... I'm a better brand marketer because of her."
-Hannah W., Marketing Manager
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"The marketing equivalent of Advil to a headache."
-Pia S., Author, Speaker & Entrepreneur
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"Hallie is our girl that just 'gets it'."
-Nicki K, Clean Beauty Co-Founder
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"[We] have a clear vision, not just anyone can bring it to life. If you nailed it on your first outing like that, we can only imagine what the future holds."
- Meghan Fabulous, Founder & fashion designer
Client Success Stories:
View my work.
Get in Touch
If you're interested in working with me, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.