Meet Your Marketing Mentor:

I’m Hallie Wilson, an integrated growth marketing leader for women‑centric consumer brands and businesses.

Through decades of agency leadership experience, I've developed deep expertise in high-touch marketing ideology, elevated performance marketing (Meta, InstaCart, Google, YouTube, TikTok etc.), retention-first marketing (e-mail, SMS) and landing page conversion rate optimization.

I bring creative ingenuity, a data-driven mindset, and decades of success managing full-funnel eCommerce P&L across Shopify and Amazon.

I know every brand, person and project is unique, which is why I don’t work from a fixed set of playbook deliverables.

On top of that—I'm a woman, and I proudly lead with emotional intelligence.

See My Work

Solve Your Growth
Problems—for Good

If you’re like most of the women I work with, you’ve struggled to find consistent, strategic support that sees your brand as a whole—not just a set of disconnected channels.

You want a smart, focused alternative to the slow, expensive agency model or the hit‑or‑miss freelancer route.

My approach is different:

A week‑long, high‑impact strategic sprint for women‑led, better‑for‑you DTC brands that generates a clear, custom roadmap you can trust to drive meaningful growth and results.

My zone of marketing “genius”
sits at the intersection of:

01
Mission‑driven engagement, leadership & storytelling

02
Emotional human
(and consumer) behavior
& psychology

03
Creative problem-solving inside complex marketing ecosystems

I’ve helped:

  • Steve Geick LinkedIn

    "Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie successfully doubled our socials through consumer empathy & attention-to-detail.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights ... I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is our girl that just 'gets it'."

    -Nicki K, Clean Beauty Co-Founder

My Philosophy

But more importantly, I’ve seen how often women are underserved, overcharged, overlooked, or handed templated strategies that were never built for them in the first place.

I believe women are the truest economic growth engine of our time, yet less than 3% of VC funding goes to women‑led teams each year—even though those women-led teams outperform their all-male counterparts by 63% investor ROI.

Looking for Human Marketing Intelligence?

BOOK A CALL

Book a free fit call. We’ll talk about what’s going on in your business, and I’ll help you identify the clearest path forward—whether or not we work together.