In a nutshell:

What I do

I create proprietary marketing frameworks based on how modern millennial women think, shop, and share—because the old playbooks were built for someone else entirely.

How I do it

My approach blends performance strategy with emotional clarity, designed specifically for bold female brands. Because when your marketing aligns with your customer’s emotional needs, everything else works—by design.

Why I do it

Most marketing today is built to game the algorithm, not grow the brand. It’s rooted in how men run companies—not how women lead them.

Hey there, I’m Hallie.

I turn your vision into a growth engine—without wasting your time, your money, or your momentum.

For 20 years, I’ve been in the trenches: agencies, venture-backed startups, founder-led brands. I’ve seen what works, what drains budgets, and what keeps even the most promising businesses stuck.

For 20 years, I’ve been in the trenches: agencies, venture-backed startups, founder-led brands. I’ve seen what works, what drains budgets, and what keeps even the most promising businesses stuck.

And here’s what I learned: most marketing was built for how men run companies, not how women lead them.

And I got tired of watching brilliant women pour their budget into dime-a-dozen agencies, only to have their vision buried in red tape and retainers.

So I quit corporate to create the solution.

About Hallie

  • Steve Geick LinkedIn

    "Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie successfully doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."

    -Nicki K, Co-Founder & CCO

View my work.

Work with me.

FAQ’s

Can you help with performance & CAC?

Yes. I audit what’s working (and what’s not), identify inefficiencies, and create smarter pathways to lower CAC and improve ROAS. My work here blends creative direction, conversion analysis, audience segmentation, and channel strategy.

Can you help with analytics & growth KPI’s?

Yes. I help clients understand and use their data to make better decisions—especially around lifecycle, acquisition, retention, and CAC:CLTV ratios.

Can you help with content & creators?

Absolutely. With more than a decade of experience on both sides of the creator coin, I’ve built hundreds of influencer programs from scratch. I know how to structure paid/organic creator pipelines to support brand goals. This includes messaging, contracts, outreach, creative briefs, and performance evaluation.

Do you manage Social Media accounts?

Nope. But I can give you a high-level “bullseye” content framework, brand pillars, and copy deliverables to hand off to your team or freelancer.

Looking for Human Marketing Intelligence?

Book a free fit call. We’ll talk about what’s going on in your business, and I’ll help you identify the clearest path forward—whether or not we work together.