Human. Marketing. Intelligence.
Marketing today? Built to game the algorithm, not grow the brand.
It’s a noisy mess of templates and tactics—designed to squeeze outcomes, not build alignment.
No wonder it doesn’t work for women who lead with vision.
Hi, I’m Hallie. Two-time founder, ex-agency strategist, and creator of the Rapid Growth Project™
I spent 20 years scaling brands from the inside—leading growth for VC-backed startups, global campaigns, and some of the internet’s most beloved consumer brands. I have two decades of hybrid experience — paid, lifecycle, influencer, CRO, creative, ops — and I’ve seen what happens when sharp, ambitious founders are handed bloated retainers, pretty decks, and no real traction.
So I built what I wished existed: Mental—a growth studio that replaces guesswork with grounded intelligence.
My work has driven $30M+ in revenue, but more importantly, it’s helped founders feel confident and in control of their growth again. Because when your marketing aligns with your customer? Everything starts to work—by design.
What if your brand was
built to scale—on purpose?
Whether you're launching something new, reworking your funnel, or just done with wasted spend, this is how we build momentum that sticks.
WHAT YOU GETBrand Architecture OS
A customer journey-based growth system that connects brand purpose, audience behavior, and marketing execution into a unified operating model.
We translate the blueprint into a clear next-step roadmap: what to prioritize, what to pause, and where to focus based on your team and timeline. I can lead and mentor your team through the findings, recommendations, opportunities, and implementation framework — or help you do that.
PARTNERSHIPFlexible Execution Support
If you’d rather stay focused on running the business, I offer flexible implementation support designed around your needs, budget, and bandwidth.
Some brands just need execution. Others need space to think, evolve, and iterate. When your Blueprint design is delivered, you’ll have the insight, direction, and confidence to execute—with or without continued support. If you want to run with it on your own, amazing! That’s exactly what it’s built for.
HOW WE WORKThe Rapid Growth Project
The Rapid Growth project is an invitation to find out what is that your customers really love about you.
Every partnership starts here:
It’s a one-week strategic sprint that addresses unsustainable growth dynamics, unlocks marketing clarity, and lays the groundwork for audience-driven growth.
Two 90-minute strategic planning sessions
Goal-oriented business insights & analysis
Your Brand Architecture OS
Performance Brand Positioning, channel architecure
FAQ’s
Can you help with performance & CAC?
Yes. I audit what’s working (and what’s not), identify inefficiencies, and create smarter pathways to lower CAC and improve ROAS. My work here blends creative direction, conversion analysis, audience segmentation, and channel strategy.
Can you help with analytics & growth KPI’s?
Yes. I help clients understand and use their data to make better decisions—especially around lifecycle, acquisition, retention, and CAC:CLTV ratios.
Can you help with content & creators?
Absolutely. With more than a decade of experience on both sides of the creator coin, I’ve built hundreds of influencer programs from scratch. I know how to structure paid/organic creator pipelines to support brand goals. This includes messaging, contracts, outreach, creative briefs, and performance evaluation.
Do you manage Social Media accounts?
Nope. But I can give you a high-level “bullseye” content framework, brand pillars, and copy deliverables to hand off to your team or freelancer.
Your brand deserves better.
Book a free fit call. We’ll talk about what’s going on in your business, and I’ll help you identify the clearest path forward—whether or not we work together.