Hey Girl,
I’m Hallie: I want to help you architect a seamless growth marketing strategy & execute it flawlessly.
I've worked with more than 150+ leading e-commerce teams, from bootstrapped brands to celebrity-founded CPG names.
In the last five years alone, I’ve helped my clients unlock $30M+ in incremental revenue.
I can empathize with where you’ve been.
Like you, I’ve been frustrated by marketing and marketers.
I love being a marketing strategist. I love advocating for my clients.
I didn’t love pledging allegiance to an agency's bottom-line over my client's.
And frankly, I hated being pushed to upsell people into expensive service retainers they couldn’t afford.
Marketing is changing—driven by demand for corporate transparency, accountability, & sustainability… But what about marketers?
I grew tired of this dilemma after 20+ years in the trenches.
I’ve always felt called to democratize digital marketing—to solve the problems right in front of me.
This created a problem, you see, when I worked agency-side, because most of these problems were defined as (trigger warning) "out of scope."
Meaning, you’d need to pay your agency partner more money to get those problems solved.
... Making it completely impossible to achieve any kind of near-term compounding growth.
Enough is enoughFrustrated by the high-cost commoditization of digital marketing services—and seeing too many clients struggle to find affordable, needs-specific marketing support, I wanted to build a better solution.
So I did: A female-founded marketing incubator helping women in e-commerce achieve rapid brand growth through cost-effective and needs-based marketing support.
The essence of my work is one of collective empowerment:
Because I think the world needs more women-led brands and businesses.
Women control or influence 80% of global consumer spending worldwide.
Female-led start-ups perform 63% better than all-male founding teams, generating more bottom-line investment ROI.
And yet, women-led teams receive less than 3% of all venture capital funding.
Women of color receive a fraction of this—less than 0.5%.
You Deserve a Partner That Meets You Where You Are
Get in touch so we can talk about your growth goals. We’ll work 1:1 align revenue architecture with customer acquisition, performance marketing, customer retention and digital infrastructure.
Client Success Stories:
Influencer Marketing
popchips doubled social followers (20,000+) in 30 days with empathetic influencer marketing.
Amazon Growth
Beauty Dust drove +327% Annual Recurring Revenue and +73% net-new customer acquisition.
Conversion Rate Optimization
FEED Projects added $2M+ in monthly recurring revenue and saw a +70% lift in site-wide conversion rates.

