Growing a beautiful d2c brand isn’t supposed to feel (this) chaotic… Right?
Right.
If it does, you’re not alone: The marketing playbooks you’ve been handed were built to game the algorithms, not grow real brand equity.
That’s why I built a better way: A high-impact strategic partnership that shows you exactly how to grow your brand, in order of operations, in less than 10 days.
No more expensive agency retainers
No more generic marketing formulas.
No more Meta-reliant marketing systems.
No more discounting to boost top-line revenue.
No more not knowing how to grow your brand.
What I do
Today’s marketing playbooks are tone-deaf, and tone-deaf marketing doesn’t convert.
Rapid Growth does.
Putting the Tea in Team
Hi, I’m Hallie. If you’re tired of agency speak and recycled marketing tactics, you’re in the right place.
I created this approach after 20+ years of hybrid agency/brand/VC/legacy media experience, with the simple goal of bringing change, action and transparency to a marketing industry that rarely delivers all three—especially to the women leading it.
I offer a refreshingly real approach—and I’m not here to waste your time or money. I’m passionate about helping women-led teams land wildly effective brand positioning.
The Mission
Women are the economic growth engine of our time, but we’re missing the support, resources and tools we deserve. The Rapid Growth Project exists to close that gap.
80%
By 2026, women will control or influence more than 80% of global discretionary spending.
63%
Start-ups with at least one female founder outperform all-male counterparts by 63%.
< 3%
And yet, less than 3% of VC funding goes to women-led teams each year.
If VC’s invested in women-led teams at the same rate, $5T would be added to the economy.
$5T+
The Rapid Growth Project exists to close that gap.
The mission is simple: Democratize the tools & tactics of growth marketing, empowering female founders like you to scale your brand without relying on hiring, or agencies, or sacrificing your hard-earned margins.
No more expensive agency retainers
No more generic marketing formulas.
No more Meta-reliant marketing systems.
No more discounting to boost top-line revenue.
No more not knowing how to grow your brand.
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![Steve Geick LinkedIn]()
"Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."
- Steven G, SVP of Growth
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“Hallie successfully doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”
- Michael C, Brand Director @ popchips
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![hannah winfrey]()
"I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."
-Hannah W., Marketing Manager
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"The marketing equivalent of Advil to a headache."
-Pia S., Author, Speaker & Entrepreneur
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"Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."
-Nicki K, Co-Founder & CCO
FAQ’s
Can you help with performance & CAC?
Yes. I audit what’s working (and what’s not), identify inefficiencies, and create smarter pathways to lower CAC and improve ROAS. My work here blends creative direction, conversion analysis, audience segmentation, and channel strategy.
Can you help with analytics & growth KPI’s?
Yes. I help clients understand and use their data to make better decisions—especially around lifecycle, acquisition, retention, and CAC:CLTV ratios.
Can you help with content & creators?
Absolutely. With more than a decade of experience on both sides of the creator coin, I’ve built hundreds of influencer programs from scratch. I know how to structure paid/organic creator pipelines to support brand goals. This includes messaging, contracts, outreach, creative briefs, and performance evaluation.
Do you manage Social Media accounts?
No—unless you’re in the Incubator. I’m not a day-to-day agency. Instead, you get a custom, tactical framework, brand pillars, and prioritized next steps to hand off to your team/freelancer (or I can lead shorter high-impact sprints when needed).
Looking for Human Marketing Intelligence?
Book a free fit call. We’ll talk about what’s going on in your business, and I’ll help you identify the clearest path forward—whether or not we work together.