Driving +327% six-figure annual revenue growth
Case Study: Beauty Dust
Summary:
Beauty Dust is a New Zealand-based, female-founded clean beauty brand with premium formulations and a product that delivers.
With disappointing Amazon sales, Beauty Dust came to me with a premium product, but listings that weren't converting & unsustainable advertising costs (ACOS).
Outcomes:
+327%
Increase in Annual Revenue
+73%
Increase in YoY net-new customer acquisition
+205%
Increase in Amazon purchase conversion rates
Services:
PPC Optimization
Content & Creative Direction
Conversion Rate Optimization
Missing out on long-term growth and value-conscious customers
With disappointing Amazon sales, Beauty Dust came to me with product listings that weren't converting and advertising costs (ACOS) that weren't sustainable.
The brand was missing out on long-term growth and value-conscious customers to white-labeled Amazon competitors at lower prices who were making seemingly similar product claims.
Broad search terms had cannibalized ad spend and brought in low-intent, quantity vs quality search traffic.
This ultimately lowered conversion rates and created a discoverability gap that practically eliminated high-intent search.
Engineering a new paid acquisition strategy, Hallie rebuilt Amazon listings around long-tail, high-intent keywords, integrating segmentation nuances like hair color, texture and occasion-based variables.
She provided ongoing PPC management, trimming low-performing CPC keywords to drive down costs in real-time.
Success Framework
Brand re-positioning
Developed a differentiation strategy using value-led creative concepts that held premium pricing, making the brand stand out among Amazon’s price-conscious consumers.
Creative product storytelling
Architected a cohesive visual suite across Amazon storefront, PDPs and A+ content—a mix of UGC, before/after and how-to content—for customers to inherently understand brand value and experience.
High-intent search optimization
Rebuilt Amazon listings (titles, bullets, and keywords around long-tail, high-intent keywords, integrating hair color, texture and occasion-based variables as segmentation.
“Hallie’s ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force in the industry.”
-Steven Geick, Agency SVP & Consultant
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When it comes to growing a brand on Amazon, clarity is currency.
I can help you turn your marketing investment into lower CAC, stronger retention, and profitable, repeatable growth.