Case Study: Amazon Growth
From Invisible to Irresistible
When it comes to growing a brand on Amazon, clarity is currency.
Beauty Dust—a New Zealand-based beauty brand with sustainable values, clean ingredients, and products that deliver—had everything customers wanted, but their listings weren’t telling the story. In a crowded wellness market, that disconnect was costing them visibility, conversions, and long-term growth.
Our goal? Increase brand stickiness through consistent visual, optimized listing discoverability, and messaging alignment across Amazon touchpoints
The Project
Beauty Dust came to me with a strong product line but disappointing Amazon sales.
Despite having premium formulations and a clear brand ethos, their listings weren’t converting—customers weren’t seeing the value or understanding why Beauty Dust was different.
The Insights
A deep dive into their Amazon presence revealed three core issues:
Listing quality and discoverability gaps—their titles, bullets, and keywords weren’t aligned with high-intent searches.
Unclear value communication—product benefits weren’t front-loaded, making it hard for shoppers to see “what’s in it for me.”
Underdeveloped visual storytelling—without cohesive A+ content or imagery, the brand lacked the emotional pull to stand out in a competitive space.
The Execution
In a two-week sprint, we deployed a four-pronged plan:
We rebuilt the Amazon presence from the ground up, optimizing every element for both discoverability and conversion
Restructured product titles, bullets, and keywords to align with high-intent searches.
Crafted benefit-led descriptions designed to pull shoppers deeper into the funnel.
Built a full suite of 50+ visual assets, including A+ content, how-to graphics, and before/after imagery to strengthen brand authority.
The results? +347% year-over-year revenue growth.
+250% ROAS within days
+73% YoY growth in new customer acquisition
Significant lift in organic reach and ranking for high-value keywords
Automated discoverability engine—optimized listings continued driving growth without heavy ad intervention
Steven Geick, SVP @ Darkroom
“Hallie’s ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force in the industry.”
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