Case Study: Digital Go-to-Market
Popsmith’s 7-figure launch
Popsmith launched in 2023 with a mission to reinvent at-home snacking.
When Popsmith set out to debut its modern stovetop popcorn maker in 2023, the founders had big ambitions: a $1M+ launch in their first 90 days.
As a founder-led start-up entering a competitive kitchenware market, they needed to hit the ground running with a full-scale customer acquisition and retention plan.
Their goal: drive $1M+ in revenue in the first 90 days while building the foundations for a loyal, repeat customer base.
The path for Popsmith was something every founder recognizes: launching wasn’t just about getting eyes on a new product—it meant building real conversations & authentic connections from day one.
The opportunity (and challenge) lay in rapidly building brand awareness and loyalty—in parallel.
We identified three non-negotiables: Rapid creative testing, retention-first thinking, & customer-centric UX
First, we needed rapid feedback loops—running creative experiments and letting data steer us toward what truly resonated.
Second, the customer experience had to be seamless, from first touch to lasting loyalty, connecting every message, channel and touchpoint.
Paid media alone won’t deliver sustainable growth, and retention-first thinking creates longer-term lifetime value.
So we set out to make every interaction count. We built an “always-on” acquisition flywheel blending paid, e-mail, SMS, Gift Guides, organic, and affiliate channels for scalable reach.
Our approach was intentionally multi-layered—mixing media, partnerships, and organic reach to create memorable social proof and sustained momentum.
$1.2M+
Revenue in 90 days (+20%)
5.5x
ROI from Affiliate Marketing
22x
ROI from Email & SMS
50+
Gift Guide & Editorial placements
“Popsmith’s ecommerce funnel is a freaking masterclass. Top, middle, bottom, and back.”
— Aaron O.