Success Story: Meta Ads
Brand repositioning for $2M MRR+
Pinpointing the emotional barriers to growth is critical.
Too often, brands treat the symptoms—swapping ads, stopping ads, tweaking creative—instead of tackling the root cause. That’s exactly what happened with a thriving women’s lifestyle brand facing rising bounce rates, CAC, and puzzling conversion patterns as BFCM approached.
FEED Projects is a mission-driven lifestyle brand beloved for its purposeful products and modern aesthetic.
As BFCM 2023 approached, they faced a worrying trend: rising bounce rates, growing CAC, and conversion rates that didn’t make sense. Their hero “work bag” had been a bestseller for years—but post-COVID, the search and sales patterns told a different story.
What looked like a Meta ads problem was really a market alignment problem.
We dug into organic search data, heatmap analyses, and customer cohort behavior, and a clear pattern emerged: Post-covid, consumer sentiment had shifted—and their search patterns did too.
The brand’s product naming and messaging had become too narrow for the broader needs of their audience. That meant great products were being overlooked, simply because the language no longer matched how customers thought, searched, and shopped.
We repositioned the hero product accordingly, widening its appeal without losing brand integrity.
We tested new creative—fresh copy and cohesive landing page experiences—built around this broader positioning. We ran rapid, low-budget campaigns to validate messaging, targeting broad audiences for quick readouts—and we iterated in real time, doubling down on what resonated and killing what didn’t.
The Results
This “Quick Fix” approach let us test and prove a major pivot in 2 days, not 2 weeks.
+250% ROAS within days
$2M in added MRR
70% CVR lift in 48 hours
Use Cases:
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Influencer Marketing
Authentic connection is more important than ever.
Let me help you launch influencer campaigns that build genuine brand awareness and create meaningful content, driving lasting growth beyond immediate sales
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Black Friday
Plan and execute high-impact Black Friday campaigns that drive 200% more revenue without sacrificing brand value—turning seasonal demand into sustained customer loyalty.
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Meta Creative & Ads
Create laser-targeted Meta ad campaigns that reach the right audiences with precision, maximizing ROI while building lasting brand engagement beyond just clicks.
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Customer Acquisition
Emotional intelligence = conversion optimization.
Identify & activate your most powerful acquisition levers that delight & convert new customers -
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Customer Retention
Build a loyal brand community.
Strengthen post-purchase engagement, reduce churn, and increase lifetime value with personalized, data-backed retention plans.
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Performance Marketing
Maximize returns on every ad dollar.
Direct spend toward the channels, audiences, and creative most likely to deliver profitable, scalable growth.
Get in touch.
Whether your ad spend isn’t delivering, you’re not sure which channels to prioritize, or you’re ready to scale with precision, I can help you turn your marketing investment into lower CAC, stronger retention, and profitable, repeatable growth.
About Hallie
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"Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."
- Steven G, SVP of Growth
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“Hallie successfully doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”
- Michael C, Brand Director @ popchips
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![hannah winfrey]()
"I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."
-Hannah W., Marketing Manager
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"The marketing equivalent of Advil to a headache."
-Pia S., Author, Speaker & Entrepreneur
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"Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."
-Nicki K, Co-Founder & CCO
