Hey Girl,

I’m Hallie, a fellow mental health advocate + marketing gal with 20+ years leading high-growth D2C and B2B brands.

I've worked with more than 150+ leading e-commerce teams, from bootstrapped brands to celebrity-founded CPG names.

My passion is in healthcare: Elevating the standard of care for women and breaking down barriers to accessible mental health care. 

I want to help you architect a seamless growth marketing strategy & execute it flawlessly.

I can empathize with where you’ve been.

Like you, I’ve been frustrated by marketing and marketers.

I love being a marketing strategist. I love advocating for my clients.

I didn’t love pledging allegiance to an agency's bottom-line over my client's.

DILEMMA:

Marketing is changing

driven by demand for corporate transparency, accountability, & sustainability…

But what about marketers?

I grew tired of this dilemma after 20+ years in the trenches.

I’ve always felt called to democratize digital marketing—to solve the problems right in front of me.

I was frustrated by the high-cost commoditization of digital marketing services—and by seeing too many clients struggle to find affordable, needs-specific marketing support.

I wanted to build a better solution.

So I did: A female-founded marketing incubator helping women in e-commerce achieve rapid brand growth through cost-effective and needs-based marketing support.

I’m passionate about elevating the standard of care for women.

The essence of my work is one of collective empowerment:

Because I think the world needs more women-led brands and businesses…

Women control or influence 80% of global consumer spending worldwide.

Female-led start-ups perform 63% better than all-male founding teams, generating more bottom-line investment ROI.

And yet, women-led teams receive less than 3% of all venture capital funding.

Women of color receive a fraction of this—less than 0.5%.

Client Success Stories:

Influencer Marketing

popchips doubled social followers (20,000+) in 30 days with empathetic influencer marketing.

View Case Study

Amazon PPC Growth

Beauty Dust drove +327% Annual Recurring Revenue and +73% net-new customer acquisition.

View Case Study

Conversion Rate Optimization

FEED Projects added $2M+ incremental monthly revenue and 250% ROAS on a $19k Meta ads budget.

View Case Study

How can I support you?

You deserve a partner that meets you where you are. Get in touch so we can talk about your goals.