Hey Girl,
I’m Hallie, a fellow mental health advocate + marketing gal with 20+ years leading high-growth D2C and B2B brands.
I've worked with more than 150+ leading e-commerce teams, from bootstrapped brands to celebrity-founded CPG names.
My passion is in healthcare: Elevating the standard of care for women and breaking down barriers to accessible mental health care.
I want to help you architect a seamless growth marketing strategy & execute it flawlessly.
I can empathize with where you’ve been.
Like you, I’ve been frustrated by marketing and marketers.
I love being a marketing strategist. I love advocating for my clients.
I didn’t love pledging allegiance to an agency's bottom-line over my client's.
DILEMMA:
Marketing is changing
driven by demand for corporate transparency, accountability, & sustainability…
But what about marketers?
I grew tired of this dilemma after 20+ years in the trenches.
I’ve always felt called to democratize digital marketing—to solve the problems right in front of me.
I was frustrated by the high-cost commoditization of digital marketing services—and by seeing too many clients struggle to find affordable, needs-specific marketing support.
I wanted to build a better solution.
So I did: A female-founded marketing incubator helping women in e-commerce achieve rapid brand growth through cost-effective and needs-based marketing support.
I’m passionate about elevating the standard of care for women.
The essence of my work is one of collective empowerment:
Because I think the world needs more women-led brands and businesses…
Women control or influence 80% of global consumer spending worldwide.
Female-led start-ups perform 63% better than all-male founding teams, generating more bottom-line investment ROI.
And yet, women-led teams receive less than 3% of all venture capital funding.
Women of color receive a fraction of this—less than 0.5%.
Client Success Stories:
Influencer Marketing
popchips doubled social followers (20,000+) in 30 days with empathetic influencer marketing.
Amazon PPC Growth
Beauty Dust drove +327% Annual Recurring Revenue and +73% net-new customer acquisition.
Conversion Rate Optimization
FEED Projects added $2M+ incremental monthly revenue and 250% ROAS on a $19k Meta ads budget.
How can I support you?
You deserve a partner that meets you where you are. Get in touch so we can talk about your goals.

