Client Success Stories
With decades of expertise in end-to-end marketing execution & results-driven reliability, Hallie helps clients find winning creative concepts, high-efficiency revenue growth, profitable margin expansion & customer lifetime value.
Here’s what that looks like in practice:
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$24M+ Added Annual Revenue
Meta CRO · A/B Testing · Performance Creative · Brand Repositioning
Engineering a high-impact A/B testing framework to unlock $24M+ incremental annual revenue, delivering +250% ROAS on a $228K annual Meta budget.
Steven Geick, Agency SVP
“Hallie’s ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force in the industry.”
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From $0 to $1.2M+ in 90 days
Zero-to-1 · Demand Generation · Paid Media Architecture · Customer Lifecycle Marketing
Building a 0-to-1 multi-channel growth funnel to achieve $1.2M+ in first-quarter revenue (5,566 orders at a $215 AOV).
Meghan Fabulous, founder & fashion designer
"[We] have a clear vision, and not just anyone can bring it to life. If you nailed it on your first outing like that, we can only imagine what the future holds."
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+200% follower growth (20,000)
Social Media · Influencer Marketing
Designing a viral influencer campaign rooted in social good that drove 20,000 new followers in 30 days, +750% social media engagement and +900% platform reach.
Michael Campi, Director @ popchips
“Hallie doubled our socials through consumer empathy & attention-to-detail—not to mention she makes incredible omni-channel content.”
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+73% net-new customer acquisition and +327% annual revenue growth
PPC · Ads Efficiency · CRO · Performance Creative
Relaunching an international clean beauty brand using value-led message that held premium pricing, growing annual revenue +327% to $365,000 and net-new customer acquisition +73% year over year.
Steve Dunlap, Founder & CEO
"This is the first time I've seen a ROAS over 4x in a very long time. You crushed it with our strategy - a laser-guided bullseye."
Growth Marketing Leader, Creative Strategist & Empathetic People Manager
A decades-long operator, consultant, advisor and mentor to emerging CPG brands, executive leaders, creative directors, and marketing specialists alike, Hallie is a commercially rigorous operator that helps women-centric brands and businesses align revenue architecture with acquisition, performance, retention and digital infrastructure.
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"Her creativity flat-out moves the needle for brands."
- Steven G, SVP of Growth
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"Hallie is the girl who just gets it."
-Nicki K, Co-Founder & CCO
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"I'm a better brand marketer because of her."
-Hannah W., Marketing Manager
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"Not to mention she makes incredible omni-channel content."
- Michael C, Brand Director @ popchips
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"The marketing equivalent of Advil to a headache."
-Pia S., Author, Speaker & Entrepreneur
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"This is the first time I've seen a ROAS over 4x in a very long time."
- Steve D, Founder & CEO
