Success Story
The 7-figure CPG launch
The Brand
Popsmith launched in 2023 with a mission to reinvent at-home snacking.
Challenge
Popsmith debuted a modern stovetop popcorn maker and chef-crafted, pre-measured popcorn kits with one clear goal in mind: $1,000,000 in revenue within the first 90 days.
Key Insights
The opportunity (and challenge) lay in rapidly building brand awareness and customer loyalty—in parallel.
The path for Popsmith was something every founder recognizes: Launching in D2C isn’t just about getting eyes on a new product, it’s about building real connections and fan-fare from day one.
Our Success Framework
Go-to-market planning
The opportunity (and challenge) lay in rapidly building brand awareness and loyalty—in parallel.
Demand capture
We needed to build demand fast, capture a loyal fan base, and develop a retention-centric subscriptions strategy.
Consumer-centric UX
We architected a seamless customer experience, connecting persona-specific messaging from the first touch to landing pages and post-purchase sequences.
Credibility & Social Proof
We seeded creators, affiliates, and media editors with personalized messaging, landing relevant media placements, social proof and user-generated content.
Multi-layered Marketing
We used a mixed-media approach to layer in performance for rapid feedback loops, to determine and scale high-intent user groups.
Our Campaign Results
$1.2M+
Revenue in
first 90 days
22x ROI
on Retention
Marketing programs
5x ROI
on Affiliate Marketing partnerships
or scroll down to send me a message
“Popsmith’s ecommerce funnel is a freaking masterclass. Top, middle, bottom, and back.”
— Aaron O.
Get in touch.
Modern day marketing presents a unique challenge for brands — especially brands relying on social media to connect with new audiences.
Let’s chat about you.