Creating Rapid Growth™ for women-centric brands & businesses
I help female founder-led brands build sustainable, scalable marketing systems that drive meaningful, incremental growth.
I’m Hallie Wilson: I deliver actionable insights and data-driven strategies that help female founder-led businesses create sustainable, brand-led growth engines.
Because too many brands today are over-reliant on paid media marketing to drive new customer acquisition (or worse, to survive)….
Sending list-wide, one-off email blasts,
extending discounts,
or hiking ad spend just to hit the same top-line number.
Does that sound familiar?
My mission is helping women like you get off the Acquisition Treadmill through an approach I’ve refined through 20+ years high-growth marketing experience: Rapid Growth Projects™.
My work centers on optimizing how your brand attracts, converts, and retains high-value customers—integrating organic, paid, content, and creator marketing into a clear, data-driven growth strategy that you can trust.
Rapid Growth Projects are $1,500 $595
A one-week strategic planning partnership designed to give you clarity, focus, and a comprehensive Blueprint with your measurable next steps toward achieving rapid, sustainable brand growth.
What’s Included
Two personalized strategy sessions
A 3-step implementation plan
Recommended copy, positioning & channel strategy
Tangible tools you’ll use long after our partnership ends
What Success Looks Like:
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For Launch/Go-to-Market Brands
Popsmith launched from $0 to $1.2M+ in 90 days, seeing a 22x ROI on all retention marketing programs; 5x ROAS on all affiliate marketing programs.
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For Women's Lifestyle Brands
FEED Projects added $2M+ in MRR after rapid A/B testing revealed consumer sentiment had shifted.
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For Established CPG Brands
The #PopitForward wasn’t just another influencer campaign—it was an empathy-driven movement that generated +900% platform impressions and +200% growth.
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For Beauty & Wellness Brands
Beauty Dust shited product positioning and Amazon discoverability, leading to +327% YoY growth and +73% new-new customer acquisition.
How it Works
01
Grab a Fit Call.
A no‑pressure conversation to pause, zoom out, and identify where growth is getting stuck.
Together, we’ll clarify what your next phase of rapid brand growth could look like—anchored in your reality, not a recycled agency framework.
If it feels aligned, you can lock in your GrowthTank session up to 90 days in advance.
02
Get in the GrowthTank.
In 90 minutes, we unpack what’s working, what’s not, and what you’ve outgrown—then dig beneath the surface to uncover unseen drivers (and barriers) to your growth.
You bring the context and the chaos; I bring the data lens, creative clarity, and two decades of online pattern recognition.
Expect to walk away with game‑changing clarity, a fresh lens on your brand’s next phase, and a clear path to revenue that finally feels doable.
03
Get your Blueprint
In our final session, we align & refine your Rapid Growth Blueprint: a focused, implementation‑ready plan rooted in your bandwidth, budget, and business goals.
You can implement this independently (that’s what it’s built for), or hand it back to me to implement for you.
What comes next:
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Blueprint DIY
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Independent Execution
Included with your Rapid Growth Blueprint
I build Rapid Growth Blueprints to give female founders more growth marketing autonomy. Your Blueprint includes a holistic analysis, frameworks, and systems to self-implement with confidence.
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Watercooler Sessions
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High-level support, $1,500/month
Watercooler Sessions provide high-level support for founders as they implement, refine, and optimize their Growth Blueprints over 30, 60, or 90 days.
Includes: Weekly 60‑ or 90‑minute advisory sessions
Optional add‑ons: Weekly email direction, thought leadership, creative copywriting, a private Slack channel for rapid feedback.
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Growth Sprints
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Intensive-style Execution
$2,500-$5,000
Focused engagements built around your Blueprint’s highest‑impact opportunity and channel.
Common Deliverables:
- Optimized landing pages (including Amazon)
- Higher‑converting email campaigns with new testing structures
- Refreshed landing pages (A/B variants) with measurable KPIs
- Month‑long content calendars for social, email, or blog
- Iterative performance ad assets for creative learnings
- Category‑wide PDP and positioning upgrades
Client exclusivity applies during your sprint so my full focus is dedicated to your growth outcomes. -
Incubator
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Ongoing, Fractional Growth Support
$3,333/month
For founders who’ve outgrown ad-hoc execution and need an embedded growth partner, the Incubator brings you senior-level marketing leadership without the need for a full-time hire.
We’ll operationalize your Blueprint from strategy through performance cycles, managing campaigns, creative, analytics, and optimization in real time.
Whether you’re preparing for a brand drive period or planning the next product/category launch, you’ll have dedicated, strategic execution aligned fully to your growth goals.
Included: Private Slack channel
Optional add-ons: Weekly call cadence and e-mail support, third-party project management
My Expertise (and your next project)
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Performance Marketing
Drive up engagement while driving down costs.
Direct spend toward the channels, audiences, and creative most likely to deliver profitable, scalable growth.
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Customer Acquisition
Emotionally intelligent marketing = higest customer lifetime value.
Build and activate the most effective acquisition levers to convert new buyers quickly and turn them into loyal brand advocates. -
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Influencer Marketing
I was a full-time social media influencer for more than a decade.
Let’s build a high-impact campaign strategy, rooted in meaningfully connecting with your customres. We’ll craft messaging that sparks engagement, and turn relationships into measurable ROI. -
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Marketing Flywheels
A Full-Funnel Solution
I build retention-first marketing flywheels with a focus on a customer-centric, continuous growth models (Attract, Engage, Delight) that leverage authentic storytelling, community building, and value-driven content to drive loyalty.
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Product & Brand Launches
Launch with traction from day one.
Create emotionally charged campaigns that get more eyeballs, clicks, and conversions—while setting your brand up for long-term success.
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Customer Retention
Build a loyal brand community.
Strengthen post-purchase engagement, reduce churn, and increase lifetime value with personalized, data-backed retention plans.
