Empowering brands toward e-commerce independence.
Incremental marketing solutions that eliminate growth barriers and accelerate incremental growth.
What I do
20+ years of marketing expertise distilled into a streamlined process that systematically improves your most important “P’s.”
Positioning
1
Every brand element is strategically, expertly crafted to support your vision and anchor the brand in the hearts and minds of consumers.
So you can build extraordinary customer experiences, effortlessly.
Performance
2
From “Quick Fix” testing frameworks and bespoke channel optimization to omni-channel funnel builds, each execution is rooted in a deep understanding of your needs, objectives, and audience.
So you can acquire more customers, efficiently.
Perception
3
Each customer touchpoint is integrated into a high-value, branded customer journey that activates your audience and delivers measurable business results.
So you can build lasting brand equity, sustainably.
Profit Margins
4
Creative and experimental design that delivers efficiency, agility, and marketing ROI through proven frameworks that scale with your business.
So you can improve profit margins, immediately.
How I do it
Bespoke marketing solutions for founder-led brands looking to accelerate growth with data-driven autonomy.
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Proactive positioning strategies that help you meet evolving customer needs rooted in emotional intelligence.
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Integrating customer touchpoints into a high-value, branded customer journey that activates your audience and delivers measurable business results.
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Optimizing how your brand attracts, converts, and retains high-value customers.
From bespoke channel optimization to omni-channel activation, each execution is rooted in a deep understanding of your specific identity, objectives, and audience.
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Creating brands with future-proof positioning, powerful storytelling and distinctive digitally native design. Crafted to support your business vision and anchor the brand in the hearts and minds of your audience.
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Defining a voice and narrative that fits your brand, supports your vision and anchors the brand in the hearts and minds of your audience.
Steven Geick, SVP @ Darkroom
“Hallie’s ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force in the industry.”
What Success Looks Like:
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Brand & Product Launches
Popsmith launched from $0 to $1.2M+ in 90 days, with a 22x ROI on retention and a 5x ROI on affiliate marketing.
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Strategic Repositioning
FEED Projects added $12M+ in annual recurring revenue after a simple shift in positioning.
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Partnerships & Creator Economies
popchips created a viral, empathy-driven movement that added 20,000 new followers in 30 days (+200%).
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Amazon & Direct-to-Consumer
Beauty Dust scaled Amazon discoverability, leading to +327% YoY growth and +73% new-new customer acquisition.
Work With Me:
01
Grab a Fit Call.
A no-pressure invitation to connect.
Let’s connect, pause and think about your big-picture brand goals, growth, and challenges.
I'll explain the Rapid Growth process, and if it’s a fit, you can book a GrowthTank session up to 90 days in advance.
02
Get in the GrowthTank.
A partnership rooted in problem-solving.
In this 90-minute strategic planning session, you’ll uncover the key drivers (and barriers) to your growth.
A foundation that’s equal parts diagnostic work, creative catalyst, and brand therapy; rooted in this simple framework:
Where you are.
Where you want to be.
Why you aren’t there yet.
How you get there, in 3 steps.
03
Get your Blueprint.
A tangible, plug-and-play growth framework.
An objective-driven assessment
Insights that elevate positioning and performance
A launch-ready framework tailored to your success.
Plug-and-play messaging
You can take it & run with it to implement independently (which is what it’s designed for), or hand it back to me to execute & operationalize for you.
Add-on Services
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Growth Sprints
From $1,500—
Hands-on, project-based channel optimization.
Delivering bespoke channel activation or optimization through modular, half-day sprints.
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Watercooler Sessions
From $1,250/month—
Weekly marketing mentorship.
High-level support to help you implement, navigate and enhance your GrowthTank brief for the next 30, 60 and 90 days.
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Creative Sprints
From $1,500—
Ready-to-launch marketing collateral & campaign assets.
Providing clients with the future-proof positioning, powerful storytelling and distinctive design they need to scale autonomously.
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The Incubator
$4,500/month
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Focused, fractional support at a fraction of the cost.
The Incubator is an ongoing partnership model where I embed into your team as a fractional growth lead and execute the Blueprint we’ve outlined (along with any feedback).
Why I Do It
Because I've been there. It is my passion to advocate for women‑led brands. I’ve been doing it for decades, just with a middle-man—literally: Agencies.
Let me tell you a secret:
Meaningful brand growth does not come from an agency. It does not come from an algorithm, and it does not come from Artificial Intelligence.
It comes from leading with emotional intelligence.
Get in touch.
This is the exact same comprehensive growth marketing ideation that my agency clients would pay $20,000 for (and wait 4-6 weeks for). I’m giving you access for $595.