Success Story: Zero-to-One

The 90-day, 7-figure CPG launch

Go-to-Market Execution

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Paid Media Marketing

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Content Marketing

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Product Seeding

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Retention Marketing

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Go-to-Market Execution 〰️ Paid Media Marketing 〰️ Content Marketing 〰️ Product Seeding 〰️ Retention Marketing 〰️

Context

Popsmith launched in 2023 with a mission to reinvent at-home snacking—and movie nights have never been the same.

Our goal was to drive $1M+ revenue in the first 90 days while building a sustainable funnel and foundation for a loyal, repeat subscription base.

Challenge

Building a brand from 0-to-1 with a $100+ AOV and limited paid social footprint is challenging.

The opportunity (and challenge) is in rapidly building brand awareness and customer retention in parallel.

Building consumer trust with social proof was foundational, both for brand-building and budget scaling. Weaving that social proof into the customer journey would ensure each customer had a personalized experience at scale.

Execution

Social Proof & Product Seeding

We seeded creators, customers, affiliates, and media with product, generating social proof from Food & Wine, USWeekly, Town & Country, USA Today, Apartment Therapy and more.

Positioning for Performance

Repurposing these assets into core brand positioning, landing pages and performance funnels, building awareness in parallel to trust and credibility.

High-Tempo Creative Testing

Using low-budget, rapid feedback loops across paid social with a mixed-media approach, we tested UGC and studio-quality creative to determine winning concepts and scale high-intent user groups.

Personalized Customer Experiences

Leveraging personalized landing pages and list-growth strategies, we ensured that Popsmith built an engaged audience in tandem with a paid social footprint to re-target.

High-Intent Retargeting

Retargeting landing page visitors with personalized, narrative creative enticed them deeper into the funnel with limited time offers.

Retention-Centric Growth

Executing a robust e-mail & SMS program from pre-launch to post-purchase made us less reliant on acquisition through advertising.

Engaging subscribers with personalized, timely offers and campaigns generated $540k+ in quarterly revenue at a 5% MER, ultimately growing Popsmith's list to 45,000+ subscribers.

Low-cost Affiliate Marketing

Layering in commission-based affiliate marketing program generated a 500% ROI, and leveraging those hits across performance and retention funnels helped to capitalize on gifting, holidays, and home-making.