Hey Girl,

I’m Hallie, and I want to help you architect a seamless growth marketing strategy & execute it flawlessly.

I've worked with more than 150+ leading e-commerce teams, from bootstrapped brands to celebrity-founded CPG names.

In the last five years alone, I’ve helped my clients unlock $30M+ in incremental revenue.

You’re on a mission to innovate a crowded consumer category.

I'm on a mission to democratize growth marketing—bringing clarity, action, and transparency into an industry that rarely delivers on all three—especially to the women leading it.

We're both pioneering a way to reinvent old models, favorites, and technologies.

We share a commitment to sustainability, conscious consumerism respect for the planet.

We're known to act on beliefs, rather than broadcast them. We want to make the world a safer, more supportive, empowered, inclusive and sustainable place.

We understand how cultural, social, political and economic values shape consumer perception and want to ensure those values are genuine, meaningful and consistent across every touchpoint.

Marketing is changing—driven by demand for corporate transparency, accountability, & sustainability… But what about marketers?

I grew tired of this dilemma after 20+ years in the trenches.

I’ve always felt called to democratize digital marketing—to solve the problems right in front of me.

This created a problem, you see, when I worked agency-side, because most of these problems were defined as (trigger warning) "out of scope."

Meaning, you’d need to pay your agency partner more money to get those problems solved.

... Making it completely impossible to achieve any kind of near-term compounding growth.


Enough is enough

I was frustrated by the high-cost commoditization of digital marketing services.

After seeing too many clients struggle to find affordable, needs-specific marketing support, I wanted to build a better solution.

So I did: A female-founded marketing incubator helping women in e-commerce achieve rapid brand growth through cost-effective and needs-based marketing support.

The Good Sh*t

  • Sensitive AF


    EMPATHY-DRIVEN

    I'm sensitive, and it took me years to understand this for what it is: A strength. I'm an empathetic storyteller with a data-driven lens, a soft heart, big questions, and a growth mindset.

  • Midwest Gal in Los Angeles


    CURIOUS & KIND

    I’m a Cleveland native, Los Angeles transplant and Culver City/Palms local. I have the courage and conviction of a lifelong Cleveland Browns football fan.

  • Tried-and-True Sagittarius


    FIREY & DIRECT

    As a Sag (Sun & Rising), I'm naturally curious. A deep thinker with a perpetual thirst for knowledge, culture, purpose and growth.

  • Eldest Daughter Core


    WISE & ACCOUNTABLE

    I have the Do-It-Yourself drive and problem-solving skills of an eldest daughter and granddaughter — if you know, you know.

Get In Touch

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