Growth marketing wasn’t built for how smart women lead—I designed a system that is.

Using emotional intelligence to simplify sales & marketing—for founders building modern, digital-first brands.

Digital marketing is broken.

Digital marketing is bloated, extractive, and built on outdated, hyper-masculine assumptions about how women buy.

And I’m here to change that.

And I’m here to change that.

Current marketing playbooks are extractive and hyper-masculine—driven by ROI-at-all-costs assumptions.

They ignore how people actually feel—especially women—leading to misaligned messaging and performance breakdowns.

Many brands are still built for women—not by women. Stated plainly.

That misalignment is costing brands billions in inefficiencies and missed opportunity.

This isn’t abstract—it’s economic underperformance.

Hi, I’m Hallie Wilson.

I’m a two-time founder, former full-time influencer, ex-corporate growth strategist, and creator of the Rapid Growth Project™.

Growth marketing wasn’t built for how smart women lead—so I built a system that is.

The Rapid Growth Project is my mission-driven approach to democratizing growth—giving female founders and women in eCommerce access to marketing that’s emotionally intelligent, operationally sound, and built to scale—without third-party reliance.

  • $31.8  trillion

    Globally, women drive $31.8 trillion in global consumer spending.

  • $7 trillion

    In the U.S. alone, women control over $7 trillion in annual consumer spending.

  • 50:50

    Nearly 1 in 2 new U.S. businesses are woman-owned—a 69% surge since 2019.

  • ~2% funding

    Yet women receive just 2% of venture capital funding compared to their male counterparts.

It’s 2025—and marketing is still male-coded.

Women are foundational to the economy—yet we’re under-capitalized, over-extracted, and misrepresented.

Patriarchal marketing systems reward convenient, aestheticized commercial narratives—while sidelining real, lived experience.

That system isn’t just outdated.

It’s fundamentally misaligned with how modern consumers buy.

Especially the most powerful economic force on the planet: women.

As a 20-year marketer, a senior leader, and—most importantly—a woman, I’ve experienced it first-hand.

Raw ideas, red-taped. My voice, sidelined. Backlash for questioning the ethics of signing clients to bloated retainers when they were barely justifying the cost of their tech stack.

So I left the agency world and built something better.